Sunday, 13 June 2010


This is one of my favourite project. It was an ISTD competiton piece the project was based on type in the enviroment. Examining hidden type in the enviroment I created a series of three posters. Each poster has an embossed letter which altogether spells 'Words.' The poster all have their own unique quote that ties in with the concept of hidden type.

Mamma Knows Best

Another first year project, Mamma Knows Best was my first attempt of designing packaging. The concept was to design products for a Hypochondriacs Pharmacy. Focusing on the anxieties of first time parents, the dummies where based on old fashioned remedies.

Thursday, 10 June 2010


First year project set by D&AD. It was a photograohy competition piece based on the effects of Dementia. My aim was to recreate a differential view portraying life through suffers eye.