Thursday, 26 November 2009

The Body Shop Campaign

This is my final pieces for The Body Shop campaign brief set by D&AD. The brief was to create an unconventional brand campaign reinstating The Body Shops position of the original founders of ethical beauty. I can up with idea of 'Let Life Be Your Label', which means that you should let your life define who you are not the thing you buy but the people you meet and what you achieve. The images basically depict everyday life but with the use of the labels its shows you a hidden meaning and less ethical option used by other companies, by labelling the people and situation. The posters then go on to show how The Body Shop has the solution to the ethical promblem.

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